Google's New Shipping and Returns Feature in Search Console: What Beauty Clinics Need to Know (11/07/2024)
In July 2024, Google introduced a major update to Search Console, allowing businesses to manage their shipping and return policies directly from the platform. This new feature simplifies how merchants present these crucial details to potential customers in search results, enhancing transparency and improving the overall user experience. But why should beauty clinics offering online products care about this update?
Why Should Beauty Clinics Care?
For clinics that sell skincare products or beauty tools online, being able to easily configure and display your shipping and return policies is a game-changer. In the past, adding or updating these policies required complicated coding or developer assistance. Now, with this feature built into Google Search Console, you can:
Easily update policies in real-time without waiting for development cycles.
Ensure your clinic provides accurate and clear shipping information, which is critical for maintaining customer trust.
Improve your clinic’s visibility in search results by offering transparent information directly in the SERP (Search Engine Results Page).
With online shopping becoming increasingly important for beauty clinics, especially those that offer cosmetic products, this feature can streamline the process and make your clinic more appealing to potential customers.
How Does This Help Your Google Ads Strategy?
Optimizing your clinic’s shipping and return policies in Google Search Console enhances the customer experience, which directly impacts your Google Ads Quality Score. Clear shipping details can lead to higher click-through rates (CTR), helping you attract more qualified leads. This also creates a better landing page experience for customers, reducing bounce rates and potentially lowering your Cost Per Lead (CPL).
For clinics selling beauty products online, having accurate and easy-to-access policies in place reduces friction for potential buyers, making them more likely to complete a purchase after clicking on your ads.
Final Thoughts
Google’s new shipping and return policy configuration tool in Search Console offers beauty clinics a straightforward way to manage essential details that influence buying decisions. For clinics with an e-commerce component, this update can increase trust, improve visibility, and ultimately lead to more conversions. If your clinic offers products, it’s time to take advantage of this feature to optimize your online presence and improve both organic and paid strategies.
